ETIRA certification for global leader of remanufactured photocopiers and printers
January 17, 2023
GM Technology, a global leader of premium refurbished photocopiers, printers and consumables, will promote its remanufactured products with special certification from the European Toner and Inkjet Remanufacturers Association (ETIRA).
Based in Dos Hermanas in Seville, Spain, GM Technology offers a range of sustainable products focused on maximising reuse. These include the unique R-OEM and R-GEN remanufactured toners and the Green Line range of machines.
The company, a member of ETIRA since 2020, will display ETIRA’s label certification which differentiates between remanufactured OEM (Original Equipment Manufacturer) cartridges from new OEM and non-OEM newbuilds. The label certification raises the profile of remanufactured products produced by ETIRA members, like GM Technology, which offer a superior environmental performance.

Zoltan Matyas, director of international business at GM Technology, said: “Our business model and operations have always been designed around reuse, remanufacturing and most importantly the core value of respecting the environment.
“We believe that nowadays it is essential that all businesses operate this way: committed to the planet and reducing the impact of human activity on the environment.
“Thanks to the presence of the ETIRA label on our toner cartridges and reference to it on our packaging, our customers have the certainty that they are buying a sustainable product, which has been remanufactured with respect for the planet.
“For a company operating in the toner remanufacturing industry, it is extremely important to differentiate our products and effectively communicate our values. The ETIRA label helps us to do exactly that.
“We would like actively cooperate with fellow industry members to support the cause of making remanufactured printing equipment and consumables the first choice for all office printing needs.
“We believe that the current global economic model, which is lineal and based on extracting raw materials, producing, and then disposing of them, must be reversed as soon as possible, or there will be no future on our planet for the next generations.”
Javier Martinez, president of ETIRA, said: “In Europe, 70 per cent of cartridges are thrown away after use but remanufacturing cartridges can reduce their carbon footprint by up to 60 per cent. We are committed to reducing the number of cartridges that go directly to landfill and are so pleased to have GM Technology with us on this sustainable journey.”
For further information about GM Technology, visit www.gmtechnology.net
Tags
ETIRA Certification MarkGM Technology
Reuse
Marking a greener future for business with ETIRA
January 4, 2023
Print and ink toner remanufacturers across the UK and Europe are cementing their commitment to a greener future, thanks to an initiative launched by ETIRA – the European Toner and Inkjet Remanufacturers Association.

ETIRA, which celebrates its 20th anniversary next year, unveiled its certification label in 2021 and is now approaching the key milestone of having more than 1 million of the certification mark labels in circulation.
The labels enable customers to distinguish between printing cartridges which are better for the environment than others.
Javier Martinez, president of ETIRA, explains: “For busy companies, you might not have time to investigate the environmental credentials of your printing cartridges. You might grab the closest – or cheapest – cartridge and worry about the environmental impact later.
“At ETIRA, we have represented inkjet and toner cartridge remanufacturers across Europe for many years, and, as the voice of the industry, we promote reuse across imaging channels, aligning our mission with the European Green Deal’s Circular Economy Action Plan.

“Our certification label differentiates remanufactured Original Equipment Manufacturer (OEM) cartridges from new OEM and non-OEM newbuilds with the aim of raising the profile of remanufactured products produced by ETIRA members, providing a clearer industry view on which cartridges and printing products offer the best environmental performance and, in turn, enabling consumers to differentiate them from cartridges with a larger carbon footprint.”
Why it matters
The environmental footprint of printers and cartridges can be huge. Every year, more than 500 million plastic printer cartridges end up dumped in landfills around the world. In Europe, according to ETIRA’s research, up to 70 per cent of empty toner and inkjet cartridges are incinerated or dumped in landfill every year. Between 80 and 90 percent of these cartridges could be reused.

Remanufacturing cartridges for re-use can reduce their carbon footprint by up to 50 per cent. Every cartridge that is remanufactured is one fewer going directly to landfill. Remanufactured cartridges are also often up to 30 per cent cheaper than OEM equivalents, representing a cost-effective and environmentally-friendlier option.
Javier said: “In launching the certification initiative, we hope to provide a clearer industry view on which cartridges and printing products offer better environmental performance.
“A certification mark confirms that product complies with specific quality standards irrespective of its origin. These standards include permitted materials, manufacturing methods and service performances.
“Our new certification label is for ETIRA members to use on their remanufactured cartridges. It provides customers with the assurance it is a genuine remanufactured OEM cartridge that has been correctly placed on the market and remanufactured by an ETIRA member company.”
Making their mark

The label is helping ETIRA members make their mark on the circular economy, with industry leaders such as France-based ARMOR Print Solutions, Germany headquartered KMP and GM Technology in Spain all using the special certification to that showcase their remanufactured products with a superior environmental performance.
Jan-Michael Sieg, CEO at KMP, said: “Being a member of ETIRA brings us a lot of benefits and aligns with what we stand for – reuse before recycle.
“The ETIRA label certification provides an additional assurance an empty cartridge has been remanufactured to a very high standard and placed back on the market. Reusing a cartridge can reduce the CO2 emissions by up to 60% and ETIRA labelled cartridges are safe to use, good for the environment and competitively priced compared to buying the printer manufacturers’ own brand cartridge.
“The ETIRA label is a standard which the cheap jacks of our industry cannot fulfill. It clearly marks the difference between a true eco-friendly, sustainable, high-quality product and green-washed products.”
And, Gerwald van der Gijp, CEO of ARMOR Print Solutions, said: “For us, the stickers and ETIRA certification is real proof of our engagement and commitment to respect the European environmental regulation and quality standards. It certifies that we remanufacture high quality products that are safe for the health of our customers.”
Member benefits
The new label is currently limited to ETIRA members through a qualification process and license agreement.
This means the remanufacturer will be able to apply the certification mark not only to their own brand of cartridges, but any brand of cartridges they have produced for a third party that complies with the license requirements.
To receive the certification, each member must commit to follow the agreed process for the selection and remanufacturing of the cartridge and the correct recycling of all waste biproducts.
Javier, said: “Through the certification label, we want to remove the confusion so businesses can clearly identify which cartridges are more sustainable and which will end up in landfill.
“Ultimately, we want to give companies peace of mind so they know that when they buy cartridges, they are making the responsible choice – and the best one for the planet.”
To find out more about ETIRA and to explore membership options and use of the certification label, visit www.etira.org, email info@etira.org or call +31 6 414 614 63
Join ETIRA at Ambiente/Remanexpo

ETIRA is offering its members the opportunity to exhibit alongside the association at the Ambiente/Remanexpo fair in Frankfurt in February.
The Pavillion space at the fair will provide ETIRA and its members with space to meet up and connect with people, as well as showcase their company’s promotional materials and display PowerPoint slides on a giant, 86” screen throughout the show.
Javier Martinez, president at ETIRA, said: “We’re thrilled to exhibit jointly with interested members. This provides a chance to showcase the joint European cartridge remanufacturing industry at one of the world’s leading trade fairs.
“It will be great to see our members join forces at our Pavillion, cementing remanufacturing’s presence at the expo and demonstrating our commitment to a greener future for the printing industry.”
Ambiente takes place at Messe Frankfurt from 3-7 February 2023, with the Remanexpo area representing the reuse market and new products, technologies and services within the remanufacturing sector, located in the Congress Centre.”
For further information about the event, visit https://ambiente.messefrankfurt.com/
Tags
AmbienteRemanexpo
EU consultation on WEEE: let your voice be heard!
October 12, 2022
The EU 2012 WEEE Directive on waste from electrical and electronic equipment seeks to protect the environment and human health, contributes to sustainable production and consumption, and ensure efficient use of resources by preventing and recovering waste. On 6 October, the EU launched an online public consultation, open until 3 November, to evaluate its progress and assess whether the objectives are met and to what extent it supports a circular economy and environmentally sound management of WEEE, see here:
Waste from electrical and electronic equipment – evaluating the EU rules (europa.eu)
Supported by several EU studies, ETIRA has always argued that in terms of promoting cartridge reuse the WEEE is dysfunctional. Member States can reach the generic reuse / recycling percentage targets set under the WEEE without a single cartridge being reused. That’s why cartridges need to get their own WEEE reuse target. Also, WEEE implementation is very different across EU Member States. Environment-friendly cartridge reuse is made impossible as operators are confronted by a plethora of different and often outright contradictory rules and definitions and classifications of used cartridges. And for cartridges, the article 4 WEEE prohibition of specific design features or manufacturing processes that prevent WEEE from being re-used (eco-design) is a farce because all cartridges on the EU market today have such illegal features. In addition, enforcement of WEEE compliance by national market surveillance authorities is often fully absent: imports of polluting single-use newbuild cartridges from the Far East by rogue traders without any registration in national WEEE registers and containing illegal chemicals are rampant in most EU countries. ETIRA will voice these concerns in the consultation and suggest you do the same.
Tags
EU legislationWEEE Regulations
EU action against forced labour
In September, the EU published a proposal to prohibit products made with forced labour. This will apply to all products, EU-made and imported.
National authorities will be able to withdraw from the EU market products made with forced labour, and customs authorities can stop such products at EU borders.
Member States will assess forced labour risks based on different sources of information, and investigate products for which there are well-founded suspicions that they have been made with forced labour.
The proposal takes into account concerns of small and medium-sized companies (SMEs), for whom it is more complicated to assess their entire supply chain.
The proposal first needs approval from the European Parliament and the Council of the European Council, and will apply as of 24 months after its entry into force.
Earlier this year, the EU proposed related legislation on due diligence processes for larger companies falling in its scope. That proposal focused on human rights and environmental abuses in operations in companies and their full value chains.
The proposal includes sanctions in case of non-compliance wih the due diligence obligations, but it does not require Member States or companies to prohibit the placing and making available of any product on the market.
The forced labour proposal however will effectively prohibit the placing on the EU market and exports of products made with forced labour.
Tags
EU proposalForced labour
ETIRA agrees position on upcoming industry regulation
October 11, 2022
This month, ETIRA’s board agreed the organisation’s position on the upcoming EU regulation on the printer industry (see previous articles for full details).
As voiced in the past, ETIRA wants the future EU law to address a compulsory rising minimum reuse percentage of all produced cartridges.

Also, all anti-reuse tools and tactics like firmware updates, chips, chip resetting, embedded software, patents on remanufacturing, closed loop sales systems, etc, must be prohibited.
If that is not possible, access to OEM chip technology must be made available to third parties at economically reasonable cost.
Imports of polluting and unhealthy non-OEM new builts must be stopped at the EU border.
ETIRA’s other demands include:
- all remanufactured OEM cartridges should be able and allowed to perform identically to OEM
- strict enforcement of intellectual property rights of new built non-OEM single use cartridges imported from outside the EU
- strict enforcement of all health /safety regulations such as WEEE, RoHS, REACH, etc to be demonstrated by all cartridges marketed in the EU.
- all new cartridges entering the EU must be reusable: no exceptions for subscription or service models etc.
- EU green public tender criteria for imaging equipment (GPP) to become compulsory
ETIRA will now send its views to EU and Member States authorities.
Tags
EU legislationReuse
IT supplier cements eco-friendly ethos with ETIRA Label
A leading manufacturer of IT supplies has become the latest company to sign up for ETIRA’s Certification Label.
KMP, headquartered in Germany, is a multinational family-owned company that has developed, manufactured and distributed IT supplies including ink and toner cartridges for more than 30 years.
A market leader, KMP has various locations in Europe and is Europe’s largest family business in the industry. The company is a founding member of ETIRA and known for supplying products of the highest quality.

Jan-Michael Sieg, CEO at KMP, said: “Being a member of ETIRA brings us a lot of benefits and aligns with what we stand for – reuse before recycle.
“The ETIRA label certification provides an additional assurance an empty cartridge has been remanufactured to a very high standard and placed back on the market. Reusing a cartridge can reduce the CO2 emissions by up to 60% and ETIRA labelled cartridges are safe to use, good for the environment and competitively priced compared to buying the printer manufacturers’ own brand cartridge.
“The ETIRA label is a standard which the cheap jacks of our industry cannot fulfill. It clearly marks the difference between a true eco-friendly, sustainable, high-quality product and green-washed products.
“The Circular Economy Model from the European Environmental Agency will hopefully help to reduce the amount of single-use plastic from China. In close discussions with the leading OEMs, we are setting targets for remanufactured toner and inkjet cartridges. These OEMs support the remanufacturing of toner cartridges for being able to achieve the high re-use targets set by the EU.”
Tags
ETIRA Certification MarkKMP AG
Remanufactured printing technologies leader ARMOR Print Solutions signs up for ETIRA certification
July 13, 2022
ARMOR Print Solutions will use special certification from the European Toner and Inkjet Remanufacturers Association (ETIRA) that showcases remanufactured products with a superior environmental performance.
(more…)Tags
Armor Print SolutionsETIRA Certification Mark
ETIRA calls for faster progress on draft regulation for the imaging equipment sector
July 4, 2022
The European Toner and Inkjet Remanufacturers Association (ETIRA) is developing an updated position regarding the forthcoming draft EU regulatory framework for the imaging equipment sector.
The organisation, which represents the interests of the inkjet and toner cartridge remanufacturers and related service providers in the EU, is working on a formal position paper which will be submitted to the EU commission and other bodies who are tasked with writing the impact assessment and draft regulation. ETIRA will also take part in the industry stakeholders consultation meetings which the EU will organise in the coming months.
Javier Martinez, President of the European Toner and Inkjet Remanufacturers Association (ETIRA), said: “Earlier this year the Commission rejected the Voluntary Agreement for imaging in favour of its Green Deal which many of our members believe is good news for inkjet and toner cartridge remanufacturers.
“This move takes us away from a ‘directive’ and towards ‘regulation’ which is a major step because it is no longer proposing just guidance but rules that will be directly applicable and can be enforced in all EU Member States, and apply equally to all market participants.
This is in line with EU Position replacing directives (Eco-Design, WEEE Etc. ) by a more stringent Regulation
“Our board of directors are now in the process of contributing to the next phase by providing the EU commission, and other interested parties, with a very clear position on what we and our members want to see happen next. This is still being developed but we are now able to give a flavour of the underlying principles that we hope to come from the new regulation.
“ETIRA has always insisted that all environmental policies affecting printing should respect the Eco-design directives, the EU Treaty, and defend SME and consumer rights. In addition, it should respect the EU’s waste hierarchy concept, which sets waste reduction, repair, and reuse above mere recycling of the materials. Moreover, it is important to note that the transition from recycling to remanufacturing can exponentially increase the number of EU jobs..
“Like NGO’s, consumer associations, Member States, and other stakeholders, we want to make printing sustainable. Products should be designed with their environmental footprint in mind during production, operational life, and at end-of-life including reusing a cartridge as many cycles as possible, followed by the recycling of its composing materials. It is vital to create and allow a functional secondary market, which does not exist at the customer level.
“Since 2002, the EU’s WEEE legislation seeks to reduce the fast growing waste streams generated by IT, electrical and electronic products, by designing products in an environment-friendly way. Therefore, in the case of printing and cartridges, Original Equipment Manufacturers (OEMs) have had 20 years to reduce the waste volume generated by printers and cartridges, but in practice they have done very little. The anti-reuse design of today’s cartridges is not environment-friendly and unsafe. Reusing cartridges can change that.
“These views are not only ETIRA’s views, in fact the EU itself has outlined similar objectives in many recent EU reports and policy initiatives on the environmental impact of printing.”
On cartridges, ETIRA maintains that EU policy should ensure, as a minimum, that the following elements are met, to be able to reduce waste and move towards a new and more sustainable business model:
- A compulsory minimum percentage, increasing every year, of all produced cartridges (OEM and non-OEM newbuilts) to be reused as a cartridge. Clear and ambitious re-use targets for all cartridges must be set: Without fixed targets, reuse of cartridges will not grow.
- Prohibition of all anti-reuse tools and tactics such as firmware updates, chips, chip resetting, embedded software, patents on remanufacturing, closed loop sales systems, that prohibit third party remanufacturers full access to full printer / cartridge functionality
- Any new rules for printers must provide professional providers of reused cartridges with access to printer software and firmware, so that cartridges can be easily reused.
- An end to imports of polluting and unhealthy non-OEM new built cartridges at the EU border, not just retroactive inspections/checks when they are all already in the EU market.
- The EU has introduced ecodesign rules for several electronic products, such as vacuum cleaners and dishwashers, which include provisions on sharing product and software and firmware data with 3rd party repairers. The same is needed for 3rd party cartridge remanufacturers
Javier added: “In Europe, up to 70 per cent of empty toner and inkjet cartridges are incinerated or dumped in landfill every year after 1st use. But between 80 and 90 percent of these cartridges could have been reused as a cartridge several times. Remanufacturing cartridges reduce their carbon footprint by up to 45-60 per cent. Every cartridge that is remanufactured is one fewer going directly to landfill. Remanufactured cartridges are also often up to 30 per cent cheaper than OEM equivalents, representing a cost-effective and environmentally-friendlier option.
“This issue needs tackling as a matter of urgency and we want to see change introduced as quickly as possible. We continue to lobby for the new draft regulation to come in as soon as possible and to incorporate our principles which we think would be a sensible way forward for our industry.”
Last year, ETIRA launched a new certification label to help customers distinguish between printing cartridges which are better for the environment from others.